How to Pick from All the SEO Companies out There

In a time when SEO is everything to a company’s marketing efforts, it pays having a professional team handling yours. Finding the right one will take some work though. There are some distinguishing factors that the best ones have, so you’re going to want to know how to spot them.
If your business could benefit from some help with their SEO (hint: everyone’s could), it’s time you think about hiring a company for the job. It won’t be long, though, before you realize there are too many SEO companies out there to count. While it’s certainly nice having options, this time that blessing can be a real challenge. So here are some things to think about that should help you bring that list of potential SEO companies down considerably.

Experience
In today’s world, it seems like everyone is an SEO expert. This is one of the reasons why SEO companies are a dime a dozen. Unfortunately, because this is such a necessary tool and so many people who need it don’t truly understand it, a lot of these snake oil salesmen get hired.
Even if they have good intentions, becoming a true expert at SEO takes time. So that should be one of the first things you look for in any SEO companies up for the job.

Resume
Of course, they could have a decade of experience and not be the SEO company for you. Improving your search engine rank takes a number of talents, and chief amongst them is understanding your market. That’s why many SEO companies have a specialty when it comes to industries. One may be the best at helping, say, law firms get ranked. However, if a restaurant hired them, their results could lack considerably.
On top of that, you obviously want to make sure they’ve had successful campaigns in the past. Don’t simply take their word for it either. Call up the client they served and get their opinion. You definitely want to know how long it took them to secure that success. But it’s also worth asking what it was like working with them. Given how important SEO services are and how much they can cost, the last thing you want is a company that you’ll constantly be fighting with. 

Services
Another good way to get rid of some of the one-hit-wonders out there is to ask potential companies about the services they provide. Specifically, you want to confirm the main three. These are:
•    On-Page Optimization, like HTML tags, keywords, meta descriptions, etc.
•    Off-Page Optimization, like backlinks, directory listings, etc.
•    Technical Optimization, like website design, etc.
You may be surprised to find how many companies only handle one or two of these. Again, this is because a lot of these so-called “companies” just learned one to get in the business. Without having all three working in tandem, your SEO will suffer, plain and simple.

Marketing Chops
Somewhere along the way, SEO became divided from traditional marketing strategies. The two are certainly different, however, they overlap considerably too. This means your chosen company should be able to provide you with content that outlines the benefit of your product or services to readers. If you just get a handful of paragraphs with a few keywords included, this really won’t do much for you. Remember, having a user find your website is great. Turning them into a customer is ideal.

A Good Fit with the Rest of Your Company
If your company consists of just you and your laptop, you still want to make sure that you can get along with any SEO companies that are up for the job. As we mentioned before, getting ranked can sometimes feel like you’re in a foxhole with your SEO team and those are cramped quarters during the best of times.
Finding the right fit is even more important for larger companies though. Chances are your SEO company will be interacting with your IT department, customer service, your sales team and more. If they can’t all play well together, you’re not going to get what you need from your SEO.

Excellent Communication
Lastly, you may assume that a company specializing in marketing tactics would be great at communicating, but this is an assumption that often proves wrong. A lot of times you’ll find that many SEO companies fall short here. This is unacceptable. Try to get a sense for their communication style when you interview them to ensure they will update you regularly and respond to communications in a timely manner.While an SEO company can take your business to the next level, it can also stop your progress cold in its tracks. Consider the above to ensure the chicago SEO companies you pick is more benefit than burden.
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How I Used Chicago SEO Services to Sell my Products

The number one thing to remember when dealing with today’s digital world is that there is always a client for your product; you just have to find them. Even if you have the best website in all eternity, it can still be hard for clients to find you. Many of us just do not understand how the search engines work or how we can drive more traffic to our webpage. Or if we do get more traffic to our webpage, it is not the kind of people who are ready to make a purchase. This is where search engine optimization comes into play. Chicago SEO services can help you optimize your website so people can find you easier.

People want to be able to find you! That is the frustrating part of trying to build your online presence. Many people will be searching for you or the products you offer, but they will not be able to find you because your website is not ranked high enough in the search engines. By using SEO techniques you can raise your search engine ratings and make it much easier for people to find you and your products.

You can increase your search engine optimization by first understanding the keywords that people are using most often when they find your webpage. This is the part where your Chicago SEO services firm will come in handy. Marketing firms are familiar with how to find the keywords that your company uses as well as the short phrases people are using in order to find you. Understanding these words and phrases is essential to building a successful marketing campaign to raise your spot on the search engine results page.

The next step will be to design an AdWords campaign through Google. You can technically do this all by yourself, but it will be much easier if you have someone who can help you with the technical aspects of designing a campaign. Your marketing firm can perform highly secure searches to see what people are looking for when they end up on your webpage. Knowing the keywords and short phrases will help you figure out the clientele that you work with most often. This information can be surprising for some but just another additional piece of information for others.

Building a company takes time, dedication, and hard work, so do not let one more second go by without trying to build your company to the size of your dreams. Hiring a marketing firm can help you with this process and I feel like it is essential to hire them for at least the keyword identification part of your marketing plan. Without a good set of keywords you will be spending money and not getting the quality of customers which you need in order to continue to grow your business. Owning a business can be very overwhelming at times, but if you bring in experts in the areas where you struggle, then you will be able to see a large amount of growth in your sales.

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